Updated: Aug 6, 2021
Photographs play a crucial role in how you portray your brand to your customers and clients. They’re crucial to how potential clients see you.
First impressions are made almost instantaneously but they last a lifetime.
The images you show to your potential clients will often be the first thing they see, their first interaction with you: visuals are usually their first impression.
Brand photography involves influencing the way potential customers see you and view your products or services: it’s why personal branding photography has such a massive impact.
When planned properly, professional brand photos are an asset that will serve you for years to come.
You’ll have a bank of on brand, professional, memorable and bespoke images. You’ll save time. You’ll attract more of the right clients. You’ll make more money.
Interested in how you can benefit from a premium brand experience? Keep reading!
Send them with your press releases
If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.
Use them throughout your website
Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real life, bespoke photographs - ones that are personal to you and your brand - tell your business story authentically.
Use them throughout your social media channels
For every post or social media communication, you can choose the right image - the one that provides a clear visual which sits alongside the written content and heightens the engagement that your post gets.
Place them in your email campaigns
By having a large bank of images, you’ll be spoiled for choice and can take your email funnels and campaigns to the next level - each one will be unique, stand out and on brand!
Include them on your landing pages
If you rely on landing pages to help you generate sales, adding brand photography to them can boost your results. Having consistency across all of your marketing pillars is a must but you don’t want to find yourself using the same picture over and over again - that’s not consistency, it’s boring and doesn’t help you to sell all the great things you do.
Create a killer biography or about page
You want to your ideal clients to connect with you. Help them on that journey by adding a professional headshot and brand photos, alongside your carefully crafted copy and incredible story.
Make your email signature memorable
Not everybody remembers a name but almost everyone can recall a face. Adding a photograph to your email signature can help to make you memorable and to build trust - they’ll feel like they know you personally.
Add them to your printed marketing materials
If you print your marketing materials on a regular basis, photographs can be used to make your brochures and business cards stand out. Photographs of you help to build connections; photographs of your products or services help your ideal client to visualise how you can serve them. Including a mixture is the best way to ensure that you’re noticed by them.
When you need to have a professional photograph for something - usually for an amazing opportunity or PR - on hand. It has to be one you’re proud of, one that makes you smile when you look at it. It’s almost impossible to capture these photographs on demand.