Updated: Jan 7
It’s quite easy to get wrapped up in getting good results for your clients when you first start a business, but this often means entrepreneurs let aspects such as their brand fall by the wayside. In order for customers to want to do business with you and recommend you to others, they need to feel connected to you, which is where branding comes in.
If you want your brand to flourish, here are a few of the most common mistakes to avoid.
Mistake 1: Not getting yourself out there
If you want people to do business with you, you need to show them who you are – be the face of your brand, don’t hide behind a logo or a statement. In an age where consumers are bombarded and overwhelmed with advertising, entrepreneurs and business owners need to give people a reason to trust them. Build trust by being visible: have your brand photographs taken by a professional photographer who specialises in brand photography to really make an impact; consider using video and going live on social media more often.
Mistake 2: Not building your network
To grow your brand, you are going to need to keep making connections and nurturing your relationships with customers and potential clients. The internet makes it easy to avoid face to face interactions, but they are still important in order to create genuine connections. So remember - grow and build your network both online and off.
Mistake 3: Failing to share your story
Tell your story and show people why you do what you do. Why do you feel so passionate about helping people with your product or service? People need to be able to relate to you to trust you, so if you want to grow your brand, you need to be willing to share your story. Storytelling is a powerful marketing tool and one which can be used in loads of ways on many different platforms.
Mistake 4: Being inconsistent
Your brand needs to be prominent and consistent if you truly want to make an impact. Consistency in the look and feel of your content is as important as in the regularity of you showing up. Be where your audience is and make sure that they’re hearing from you on a regular basis. Consistency is another way to build trust - it’s something I talk about often but it’s because it’s so crucial to the success of any business.
Mistake 5: Failing to grow your online presence
It’s no secret that we live in a world of technology and instant gratification. Customers can find almost any information they want within a matter of minutes. If you want your brand to thrive this year, it’s important for you to create a digital footprint that will ensure more people are finding you online more often. It’s also a good idea to review which platforms you are currently present on: are these the places your ideal client can be found? Are you missing out on any key opportunities to get in front of them?
Mistake 6: Being afraid of lives and video
Your ideal client needs to get to know, like and trust you before they will do business with you. Get yourself out there. Get behind the camera. Feel the fear and do it anyway. Your ideal client will love you, no matter how you trip over your words, or what your hair looks like. They are looking for the real you, warts and all, so flaunt yourself as you truly are!
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