Fan your Feathers
The complete marketing strategy - with brand photography - which enables you to confidently flaunt who you really are, become visible and watch your business flourish.
Levelling up your business means increasing your visibility.
You know this.
You’re willing to do this.
But there are only so many selfies of you walking the dog, reading a book, or drinking a cup of tea that you can post.
What you really want is for your business to flourish.
Imagine that a weight has been lifted from your shoulders.
You are more visible because you have a strategic plan in place and the tools you need to post regularly. You know what to post and when. You’ve unburdened yourself from the struggles of daily decision making.
Imagine yourself confident and empowered: a thriving/ flourishing business owner.
Now you’ve nailed your marketing, you don’t simply look like a real business, you are one. Everything you’re sharing everywhere with your audience is planned and consistent, right down to having the perfect photography to accompany every piece of content. Your messaging is clear, consistent and tells your unique story.
Why Brand Photography?
Imagine your future at the helm of your very own dream.
Once again, your business is your passion and it gives you everything you need to live. You’re empowered, you’re successful, you’re standing on top of the world.
I’ve helped dozens of Scottish business owners grow their brands through inspirational and creative photography which sings of them and their story.
I believe that a brand photoshoot should show the best of you - all the quirks and traits that make you you are what make you unique and being authentic is central to the images I produce. But equally important is that your photographs tie in with your marketing strategy and the service or product you're selling.
When I'm planning with clients, my aim is to find out as much as I can about who you are and where you merge with your business. I use this information to craft beautiful and creative images that properly tell the story of you and your brand. I then use this to plan and perfect your 3 month marketing campaign. Combined, this ensures that the values embedded within you and those of your business are clearly projected to your ideal client with clear strategic direction.
I love what I do and I want you to love the experience. It's why I put so much into the beginning of the shoot. A proper brand chat and planning session over breakfast or afternoon tea is a must - from the moment you book, I want you to feel like you're being spoiled and like every minute spent with me is part of a fun day out and an escape from work - one where you doing have to feel guilt because you are engaging in a task that will absolutely grow your business.
You’re also getting a storyteller. I’m an English Language and Literature graduate who taught English for over 15 years. I’ve been getting myself lost in books and stories - everything from Medieval English Literature to less intense modern fiction and “best sellers” - for as long as I can remember. I love stories, I love language and I absolutely love discussing and sharing the stories of real people - like you.
This is the bit I’m always scared to share. I’m a current student. I decided to embark on a second degree to fulfil one of my longest dreams and attend The Glasgow School of Art.
I’m artistic, creative, I think outside the box and I don't see the world the same way as everyone else does. I see education as a way to learn more, to push my own limits and expand my own capabilities.
I believe that we can always be better at what we do and become more than who we are.
I'm based in Glasgow, Scotland and while I usually work with Scottish business owners, I love to travel. It's important to do in-person shoots which we can be spread over a few days, but everything else we'll do via phone or video call.
Rebecca was the type of client I feared the most: a photographer!
She needed some new photographs to use in her marketing but primarily, wanted to introduce a new member of her team, Jen, to the world. Rebecca hates having her photograph taken and has always struggled to find a photographer who made her feel comfortable. So, before complicating things with an extra person, we went for lunch, finished up with tea and cake and headed to one of her local green spaces. Once we’d spent some time with her, we returned to her studio, while I took photographs of her and Jen discussing real work, before arranging a few semi-staged candids.
“Victoria is one of those photographers who instinctively knows how to put you at ease. She’s kind, supportive, knowledgeable and wonderfully passionate about what she does. She delves into the details of your brand and teases out the best bits to create wonderful, unique imagery. I am hugely grateful for the fabulous bank of images Victoria created to help me to ‘flaunt’ what I do, and ‘flourish’ in my business.”
Sarah came to me while forming her new business, Draw a Line Coaching.
She was looking for photographs which were different to what everyone else had, photos that would align with her brand and the vision she had for her company. We had great fun in a few locations but the best story is the shot she wanted in the middle of a road. We were shooting near her home, so I asked her to scope out quiet roads which had lines. When we headed towards the road, it became clear that although it was wide and you could see quite far in both directions, it was also a national speed limit road. That part of the shoot was abandoned and though we laughed about it for the rest of the day and on our next shoot, we did manage to do it somewhere else. It didn't exactly go to plan - but that’s her story to share and not mine!
“💯 made a difference already. People are also commenting on them to me. My own confidence has increased. I feel confident sharing them as they represent me and my brand exactly. Several people have messaged saying how they love the images & that they seem unique to me & really spot on. One said they love my new vibe! The rainbow image 🌈 is the favorite - people saying it’s a wonderful image! I have attracted way more followers in the last month. I think that’s down to me posting regularly now I have confidence and also doing videos. You have helped me massively 🙏🏻🥰”
Deborah came to me looking for the photography which would re-energise her and enable her to re-launch her business, Deborah Welsh Commercial Media.
Initially, she was looking simply at headshots but when we started discussing things, we realised we could do more to give her company the boost it needed.
“Victoria immediately put me at ease and she starts off by showing you the first few images so that you can see instantly how they/you are going to look. The minute I saw the first shot, I settled into my role in front of her camera for the afternoon.
She made a very valid point in that many of us media types are not comfortable in the limelight, despite being surrounded by cameras and having reasonably high profiles. It’s not a given that we are happy to take centre-stage. By the end of the shoot, I felt like a different person and would have happily posed for a lot longer.
I am delighted with the results. If anyone (or their camera) was ever going to capture me in my best light or from the best angle it was Victoria.
The photographs are just brilliant and they have really boosted my confidence. Furthermore, they have given new life to my professional profile pages and my website.
If you are a reluctant model, get over it and book her.
She over-delivered for me and I couldn’t be happier with the outcome.”
What is Fan your Feathers?
Fan your Feathers is the complete marketing strategy - with brand photography - which enables you to confidently flaunt who you really are, become visible and watch your business flourish.
We plan a primary marketing campaign. As well as discussing and planning the content you need, we plan all the photographs needed to create a cohesive story.
After the shoot, you’re not left with an overwhelming number of images which prevent you from taking action, you’re given a detailed campaign calendar, with planned content for social media and blog posts, as well as content ideas for your website.
An Initial call, to check we’re a good fit
It’s important that we’re on the same page in terms of your brand and vision for it
To check that our diaries will sync on timescales, dates etc.
If you’re ready to level up your business straight away, I’ll send you an invoice which you can pay via card, PayPal or bank transfer.
Remember: there’s no pressure. If you need time to think about it, simply let me know during our call and I’ll send the invoice when you’re ready.
A consultation, strategising and planning session with me (in person or online) which sets the scene for us, ensures we’re on the same page throughout, have a clear plan, vision and expectations that are in sync. We’ll:
Set deadlines for completion of all work.
Dig more deeply into your brand and clarify your audience, messaging and values.
Discuss visual ways to represent your core messages and values.
Dig more deeply into your personality, like/ dislikes, hobbies and values.
Discuss visual ways to represent your personal and core traits.
Talk about what it is you actually do vs what you want to do and discuss ways to align these closer together.
Discuss what you want to promote for your chosen time period - we’ll focus on at least 1 marketing campaign.
Devise a plan of what we’ll need to achieve this:
What do your clients need/ want?
What problem does your product/ service solve?
How can we visually represent that?
How can we weave your story into this?
Decide on a course of action to implement this:
Calendar of content
Ideas for copy/ caption
Alignment to website/ shop/ blog/ PR
We’ll Collab on a Pinterest board to build excitement for our shoot and create a space to explore styles, edits, poses, clothing, accessories, messaging. This:
Ensures we’re still aligned and have a shared vision.
Opens discussion about possibilities and limitations.
GIves us a visual guide while doing the photoshoot.
Photoshoot with me (in person), so we can generate the photographs needed for your campaign - including the extras for your brand in general.
Delivery of photographs which will include link to book a follow up call and discuss images in connection with your planned campaigns.
We’ll work through the images and decide which of the edited images work perfectly with the content planned.
As well as scheduled content, you'll have access to a private gallery where you can view and download all edited photographs (there's no limit!), as well as a download link, so that you can easily save and store them all.
Delivery of your content calendar and agreed content.
Are you ready to try the something new that will work?
Invest now to have it all:
A clear and consistent message that attracts your ideal client
A strategy, complete with your marketing campaigns and content mapped out
Photography which shows the real you and is completely different to what everyone else has
The confidence to believe that you are successful
With Fan your Feathers, I invest time in and with you.
Spaces are extremely limited because I work 1-2-1 with you to implement your marketing campaigns, equipping you with the knowledge to do it alone moving forwards.
Before we can start work, we have to know which direction we're headed in. We do this with Expose, a remarkable mastermind session to uncover your secret action plan, outlining your best opportunities in the market and details exactly how to get there.